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Survey

Copy these questions into email and answer.

jodiev@tremontonleader.com

(All responses are anonymous. Leave any questions that do not apply blank.)

1. Did you read one of the local weekly newspapers
distributed in Box Elder County in the past week?
(Leave one) Yes No
(If “no” move on to #5)

2. Which newspaper or newspapers? (Keep all that
apply) Leader   Leader Extra   Box Elder
News Journal

3. (If you read the Leader): How did you happen to
read it?
(Leave one answer)
a. I subscribe
b. I bought it at a store
c. I read someone else’s copy (such as
library, school, friend or relative, eating
establishment).

4. (If you read the Leader Extra) How did you happen
to read it?
a. Free home delivery
b. I picked it up at a store
c. I read someone else’s copy (such as
library, school, friend or relative, eating
establishment)

5. On a 1-5 scale, with “5” being highest, how would
you rate the quality of the Tremonton Leader (i.e.,
quality of reporting, writing, photos, layout, etc.)
1 2 3 4 5
Don’t know or have never read

6. On a 1-5 scale, with “5” being highest, how would
your rate the quality of the Leader Extra (i.e.,
quality of photos, layout, information, etc.)
1 2 3 4 5
Don’t know or have never read

7. On a 1-5 scale, how would you rate the Tremonton
Leader for being interesting and enjoyable to read?
1 2 3 4 5
Don’t know or have never read

8. On a 1-5 scale, how would you rate the Leader
Extra for being interesting and enjoyable to read?
1 2 3 4 5
Don’t know or have never read

9. If you once subscribed to the Tremonton Leader
but are no longer a subscriber, why did you
discontinue your subscription?

10. As a non-subscriber, what would motivate you to
subscribe to the Tremonton Leader? What could the
newspaper do, or what could it publish, that would
make it worth your time and money?

11. On a scale of 1-5 with 5 being highest, rate the
importance of the following content found in local
newspapers to you.
a. Front page news
1 2 3 4 5
b. Opinion pieces or columns
1 2 3 4 5
c. Letters to the editor
1 2 3 4 5
d. Weddings, missionaries, etc.
1 2 3 4 5
e. Stories about people, profiles, awards
1 2 3 4 5
f. Sports
1 2 3 4 5
g. School and education news
1 2 3 4 5
h. Business news
1 2 3 4 5
i. Rural route columns
1 2 3 4 5
j. Police reports
1 2 3 4 5

12. Some people say the newspaper is the soul of the
community. On a 1-5 scale, how would you rate
the Tremonton Leader for having the courage
to take stands on issues and its service to the
community?
1 2 3 4 5

13. Have you ever visited www.tremontonleader.com,
the Tremonton Leader website?
(Leave one) Yes No

14. If you do go to the site, on a 1-5 scale, how
would you rate the Leader’s website, www.
tremontonleader.com?
1 2 3 4 5

15. Have you ever visited the Leader’s Facebook site,
www.facebook.com/tremonton?
(Leave one) Yes No

16. If you do go to the Leader’s Facebook site, on a
1-5 scale, how would you rate it, www.facebook.
com/tremonton?
1 2 3 4 5

17. Have you ever visited the Leader’s Facebook
Classifieds site, www.facebook.com/
BRBEClassifieds?
(Leave one) Yes No

16. What advice would you give the Leader staff about
how they could increase circulation and build up
the business?
1. ___________________________________
___________________________________
___________________________________
___________________________________
2. ___________________________________
___________________________________
___________________________________
___________________________________
3. ___________________________________
___________________________________
___________________________________
___________________________________
Demographic Information (All responses are anonymous)
17. Gender
(Leave one) Male Female

18. Age
(Leave)
Under 18
18-24 25-34
35-44 45-54
55-64 65 or over
19. Town you live in __________________________

20. How long have you lived in Box Elder County?
(Leave one)
Less than 5 years
6-10 years
11-20 years
More than 20 years or all your life

21. Annual household income
(Leave one)
Under $35,000
$36,000-$50,000
$51,000-$75,000
$76,000 or more

 

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